Productize your WordPress service

Jason Resnick

 

 

 

“Focusing on what you do: one client, one problem, one solution.” – Brian Casel

 

How's it going? I'm Jason

snapcode-onlyWP Dev Table

JasonResnick @rezzz

rezzz.com

The More You Know

34+% of the US workforce is represented by Freelancers

Rate held steady from 2014, which meant there were 700,000 more

60% of Freelancers made the jump by choice – up 7%

By 2020 50% will be freelancers

 

Let me ask you something?

letmeaskyousomething

What does it mean to 'Productize'?

  • Creating a product by taking small, specific, well defined custom service and turning that into a residual income
  • Holistic approach to creating and shaping your business

One Thing Well

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More "One Things"

WP Theory
Draft Revise
Correlation
Yoast

How to find the One Thing

Full Timer > Freelance > July 2013 > January 2014 > January 2015

 

July 2013

  • Why ?
  • What ?
  • Who ?

And then in 2014....

first attempt in learning fail

January 2015

  • Why?
  • What?
  • Who?

Time to go all in

poker-all-in

Having hard conversions

conversation

Cut down on my services

stopthemadness

Became more exclusive

bouncer

Time for alot of work

x-all-the-things-meme-generator-must-do-all-the-things-1be87c

Step 1 - Learn what clients want

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Step 2 - Breakdown Offering

static1.squarespace

Step 3 - Define Product

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Some tips I learned over time

Create office hours

Some tips I learned over time

Create office hours
Use systems for your clients

Some tips I learned over time

Create office hours
Use systems for your clients
Don’t go crazy with tools

Some tips I learned over time

Create office hours
Use systems for your clients
Don’t go crazy with tools
Talk with your existing clients

Some tips I learned over time

Create office hours
Use systems for your clients
Don’t go crazy with tools
Talk with your existing clients
Don’t be afraid to have hard conversations with your clients

Some tips I learned over time

Create office hours
Use systems for your clients
Don’t go crazy with tools
Talk with your existing clients
Don’t be afraid to have hard conversations with your clients
Don’t be afraid to say “NO”

homework

  • Find out what your clients want
  • Figure out which services you can repeat and make money on
  • Create 2 packages, with one having that unique benefit that no one else can offer
  • Go All In!

 

Questions? Concerns? Gripes?

Slides can be found at http://productize.rezzz.com

http://rezzz.com/freelance => For More Insider Info & A Surprise!
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JasonResnick @rezzz

rezzz.com